UH Brand Center
The UH Brand Center contains everything you need to familiarize yourself with the brand and identity of University Hospitals. This encompasses all UH locations, services, practices, partnerships and technology. Included are downloadable templates and logos; instructions for creating flyers and newsletters and ordering materials; and resources that outline our brand, design and writing standards.
Brand Standards and Authorization Forms
Our current guidelines and authorization forms needed.
- UH Brand Standards
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These brand standards will give you a basic understanding of the UH brand. Topics covered include:
- Mission statement
- Vision statement
- Logos
- Fonts
- Colors
- Imagery
- Design
- UH Digital Design System
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These brand standards will give you a basic understanding of the UH digital brand for websites and mobile apps. Topics covered include:
- Fonts & Typography
- Button Styles
- Color Palette
- Icon Styles
- Image Sizes & Templates
- UH Rainbow: Color Scheme
- UH Now App: Color Scheme
- UH Authorization Forms
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These forms should be used to gain proper authorization when anyone – including UH employees – agrees to have his or her name, likeness and/or information used in interviews, videos, advertising, or events or on the website. Forms include:
- Photo release – for nonpatients
- PHI release – for patients
- Photographer release
Digital forms are also available here: Digital Authorization Forms
Download Assets
Download word templates, powerpoint templates, memos, letterhead, fax forms, maps, logos,
- Logos
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Don't see your logo? Contact: BrandCenter@UHhospitals.org
- Word Templates
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Templates intended for all users. Some of the templates available for use include:
- Flyers
- Posters
- Newsletters
- PowerPoint Templates
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Powerpoint templates are available for:
- Main UH
- Medical Centers
- Health Centers
- Institutes
Don't see your facility or Institute? Contact: BrandCenter@UHhospitals.org
- Letterhead, Memos, Faxes
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Don't see your facility? Contact: BrandCenter@UHhospitals.org
- Maps
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Don't see your facility? Contact: BrandCenter@UHhospitals.org
- Virtual Backgrounds
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Note: Virtual backgrounds are not recommended, as they create artifacts and make the user less visible. Instead, it is recommended that users use a location with a clean background to conduct virtual video meetings, such as a neutral colored wall or bookshelf.
Order Materials
Materials for order include: Lab Coats, Promotional Material and Stationery (Including Biocards and Business Cards)
- Lab Coats
- Biocards
- Promotional Materials
- Stationery (Including Business Cards)
- Personal Health Record Marketing Materials
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Some personal health record, or My UHCare, marketing materials are in-stock for ordering. Materials that are no longer in-stock are able to be printed-on-demand using your personal printers.
To order materials: Click on the link below; find and download the piece you want to order; email the downloaded PDF of the piece, quantity you wish to order, and delivery location to BrandCenter@UHhospitals.org
Create or Request Designed Materials
Request design assistance or do-it-yourself using an approved template.
- Internal Design Request
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If you need marketing materials designed for you, we ask that you work with your marketing team member. You're also able to submit Workfront Request by visiting the link below and logging into Workfront.
Once logged in, follow these steps:
- Find the "Requests" panel using the menu in the top right.
- Once on the requests page, click the "New Requests" button.
- Find "Marketing & Communications" in the drop down and fill out a "Work Request" with all the details required.
- Create Your Own Materials
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Templates intended for all users. Some of the templates available for use include:
- Flyers
- Posters
- Newsletters
Through Taylor Communications' Online Portal Smartworks, you can also create and order a variety of marketing materials based on our brand and design templates.
- Approved Design Vendor
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Taylor Communications has access to a variety of UH design templates set up for typical project requests. They have been through brand training, have quality control measures and have prenegotiated rates in place. Taylor also has access to a wide range of printing solutions.
How to Work With Taylor Communications
Through Taylor Communications' Online Portal, you can also create and order a variety of marketing materials based on our brand and design templates.
For Our Vendors
This section is intended for our vendors only. Please note, passwords will need to be entered to access these sections.
- Detailed Brand Standards
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The full brand standards covers all of the UH brand standards in more detail and is intended for our vendors only. This document includes:
- Advertising standards
- Design standards
- Logos standards
- Maps standards
- Social media standards
- Writing standards
You will need a password to download.
- Design Templates
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Templates intended for our vendors only. Special design software is needed to view and work with these files. These templates include:
- Flyers
- Posters
- Newsletters
- Fact sheets
- Invites
- Slim cards
- Social media
You will need a password to download.