Kohls Safe Rides for All Kids
Campaign Educates Parents and Kids on the Importance of Riding Safely
The Kohl's Safe Rides for All Kids program at University Hospitals Rainbow Babies & Children’s Hospital is a community outreach initiative designed to educate and engage parents and children and ensure that kids of all ages are riding as safely as possible in their vehicles—using appropriate restraints for their age, height and weight every time they are in a car. This program is made possible through the generous support of Kohl’s and its Kohl’s Cares initiative, which sells kid-friendly merchandise with 100 percent of the net profit from stores in the area benefitting UH Rainbow Babies & Children’s Hospital.
Children of different ages and sizes are safest traveling in different ways, from child restraints for infants and toddlers to booster seats for younger children to seat belts for older kids and teens. In order to maximize the reach and effectiveness of the messages, the Kohl’s Safe Rides for All Kids program at UH Rainbow Babies & Children’s Hospital has a series of campaigns aimed at different age groups that use different themes, tactics and delivery methods. These initiatives include: