The UH Brand Center contains everything you need to familiarize yourself with the brand and identity of University Hospitals. This encompasses all UH locations, services, practices, partnerships and technology. Included are downloadable templates and logos; instructions for creating flyers and newsletters and ordering materials; and resources that outline our brand, design and writing standards.

Email BrandCenter@UHhospitals.org

Brand Standards and Authorization Forms

UH Basic Brand Standards

These brand standards will give you a basic understanding of the UH brand and is intended for all users. Topics covered include:

  • Mission statement
  • Vision statement
  • Logo guidelines
  • Fonts
  • Colors
  • Imagery styles

UPDATED 1/16/18: These standards have been updated to include our new vision statement and guidelines, and updated logo guidelines.


UH Advanced Brand Standards

The advanced brand standards fully cover all of the UH brand standards in more detail and is intended for our vendors only. This document includes:

  • Advertising standards
  • Design standards
  • Logos standards
  • Maps standards
  • Social media standards
  • Writing standards

To download logos, maps or other assets, please scroll down and look in the grey box titled "Download Other Assets"


*You will need to request permission to download.

Authorization Forms

These forms should be used to gain proper authorization when anyone – including UH employees – agrees to have his or her name, likeness and/or information used in interviews, videos, advertising, or events or on the website. Forms include:

  • Photo release – for nonpatients
  • PHI release – for patients
  • Photographer release

Brand Templates / Assets

Word Templates

Templates intended for all users. Some of the templates available for use include:

  • Flyers
  • Posters
  • Newsletters

Design Software Templates

Templates intended for our vendors only. Special design software is needed to view and work with these files. These templates include:

  • Flyers
  • Posters
  • Newsletters
  • Fact sheets
  • Invites
  • Slim cards
  • Social media

*You will need to request permission to download.