WELCOME TO THE UNIVERSITY HOSPITALS

BRAND CENTER

The UH Brand Center contains everything you need to familiarize yourself with the brand and identity of University Hospitals. This encompasses all UH locations, services, practices, partnerships and technology. Included are downloadable templates and logos; instructions for creating flyers and newsletters and ordering materials; and resources that outline our brand, design and writing standards.

Email BrandCenter@UHhospitals.org

Brand Standards and Authorization Forms

UH Basic Brand Standards

These brand standards will give you a basic understanding of the UH brand and is intended for all users. Topics covered include:

  • Brand identity
  • Fonts
  • Colors
  • Imagery styles
  • Logo guidelines
Download

UH Advanced Brand Standards

The advanced brand standards fully cover all of the UH brand standards in more detail and is intended for our vendors only. This document includes our standards as they relate to:

  • Advertising
  • Design
  • Logos
  • Maps
  • Social media
  • Writing
Download*

*You will need to request permission to download.

Authorization Forms

These forms should be used to gain proper authorization when anyone – including UH employees – agrees to have his or her name, likeness and/or information used in interviews, videos, advertising, or events or on the website. Forms include:

  • Photo release – for nonpatients
  • PHI release – for patients
  • Photographer release
Download

Brand Templates / Assets

Word Templates

Templates intended for all users. Some of the templates available for use include:

  • Flyers
  • Posters
  • Newsletters
Download

Design Software Templates

Templates intended for our vendors only. Special design software is needed to view and work with these files. These templates include:

  • Flyers
  • Posters
  • Newsletters
  • Fact sheets
  • Invites
  • Slim cards
  • Social media
Download*

*You will need to request permission to download.