UH News

Bo, the Take Care Bear, Starts Work at UH Rainbow Babies & Children’s Hospital as New Mascot

Tuesday, January 22, 2013

Two Cleveland Iconic Institutions, Rainbow and American Greetings, Team Up

(CLEVELAND) Bo, the Take Care Bear, will leave Care-a-lot, the Care Bears’ magical world in the clouds, to be the Bear-in-Residence at University Hospitals Rainbow Babies & Children’s Hospital. He starts his job as newest member of the UH Rainbow Care Team on Wednesday, January 23rd, with his sole mission is to help make children feel better and to brighten their days, lifting spirits by giving hugs. His résumé reads: “Expert hugger. Super-good listener. Smile maker. Family supporter. Rainbow bringer.” In Care-a-lot, his résumé continues, he won the title of “Best Bear Hugger.”

Bo will join our doctors, nurses, and entire staff of pediatric specialists on the Rainbow Care Team to enhance Rainbow’s nurturing, family-centered environment of kindness and caring that puts young patients at ease, helping them to heal faster. He understands that a hospital can be an overwhelming place for children and their families and acknowledges that the doctors, nurses, and entire staff at UH Rainbow have worked hard to create family-centered model of care featuring an atmosphere of kindness, caring and ultimately healing, and he’s excited to join the team!

“We our so excited to add Bo, The Take Care Bear, to our Rainbow Family,” says Patricia DePompei, RN, MSN, President of UH Rainbow Babies & Children’s Hospital and UH MacDonald Women’s Hospital. “Care Bears have long been synonymous with caring and, that’s our number one mission at Rainbow. We believe that Bo will be a familiar face to children and families to soften the health care experience by helping children feel better and brightening their day.”

With their caring ways and iconic belly badges, the super huggable Care Bears are determined to help children everywhere understand their feelings and emotions through love, music, belly badge magic and big Care Bear hugs. American Greetings Properties introduced Care Bears in 1982 and, now, in the thirty years since their introduction, there have been more 100 bears in the Care Bears family with more than 125 million sold worldwide.

“These are two great Cleveland organizations that share the same mission,” says Jeffrey Conrad, President and Chief Creative Officer of American Greetings Properties, the intellectual properties and outbound licensing division of American Greetings Corporation. “Both Rainbow and the Care Bears are committed to making the lives of children better.” Founded more than 100 years ago in Cleveland and now headquartered in the Cleveland suburb of Brooklyn, Ohio, AG is the world’s largest publicly traded greeting card company, selling paper greeting cards, electronic greeting cards, party products, and electronic expressive content like ringtones and images for cell phones. American Greetings is also famous for their toy design and licensing division, include Strawberry Shortcake, The Get Along Gang, Popples, Holly Hobbie, and the Care Bears.

Meanwhile, UH Rainbow is celebrating its 125th anniversary this year and has consistently ranked as one of the nation’s top children’s hospitals, according to U.S. News & World Report’s annual rankings of pediatric hospitals, and for the second year in a row has ranked in all ten children’s specialties.

Bo’s first day will include a formal introduction, a “badging ceremony” where Bo receives his official UH name badge, a sneak peek at the special Elisabeth & Quentin Alexander Neonatal Intensive Care Unit (NICU) family donation of plush Care Bears, commemorative NICU Family Calendar, sibling coloring book and everyone’s first look at Bo’s baseball card and cake. Kids in attendance will receive special goody bags with Care Bear and plenty of hugs from Bo.

Look for Bo, the Take Care Bear, at University Hospitals Rainbow Babies & Children’s Hospital and special events in the community and be sure to give him a hug. Learn more about Bo at RainbowBabies.org/Bo

Photo/Interview Opportunities:

Meet Bo and tape interviews with Patti DePompei, Jeffrey Conrad, and Dr. Jonathan Fanaroff, NICU co-Medical Director on Wednesday, January 23 at 11 am in the UH Rainbow Babies & Children’s Hospital Performance Area. Contact Vic Gideon at 216-970-8136 to schedule your opportunity.

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